We get asked, often after having been referred to a new client, how much does SEO cost. This question is tough to answer. As our services are not traditionally.. “off the shelf.” They (SEO Services) are usually packaged specifically to the needs and goals of each client. Still, we can help everyone to understand the cost of SEO a bit through explanation.
SEO is a Service, Not a Product
It is probably good if we explain a bit more about the difference between those two terms, service & product.
A product is something you buy; it is tangible and finite. You can purchase a URL, domain, email address, storage solution, server space, book, and the like. Someone produced it for you, and now you own it; either through direct sale agreement with the maker or through purchasing it from a secondary party (you bought it through a vendor or store).
A service, however, may contain products but is more of a long term approach. In regards to SEO, Core Values Consulting typically provides monthly reports and analysis, audits, blogs, content, and copy as products within the overall SEO service we provide.
And The Point Is?
The purpose of discussing this goes back the initial question most often asked by our fantastic, yet cost conscious (potential) clients:
“How much to buy SEO?”
Unlike the products described above.. you cannot own SEO. You cannot buy it off a shelf. SEO is the result of consistent effort to structurally and contextually optimize your website for search traffic. You can, however, own the products of those efforts. The products being analysis, site copy, and content, and maybe the most valuable of all.. the subject matter authority and opportunity that comes from a high ranking page on Google, Bing, Yahoo, and other search engines.
Core Values Consulting builds SEO directly into the websites we create and renovate for our clients… Connect with us, and we will do it for you too!